1. Look For The 10 Major No-No Ingredients
This includes synthetic fragrances, parabens, oxybenzone, sulfates, BHA, triclosan & triclocarban, retinol, petroleum distillates, hydroquinone and coal tar. For a detailed description of all of these, visit our blog post here.
2. Read The Whole List
Many ingredient lists look great at first, but then look towards the bottom of the list to see if there are harmful preservatives, unknown fragrances, etc. Brands boasting of their natural products still sometimes use harmful preservatives. and other questionable ingredients. Some brands green-wash and loop you in with promises of better ingredients, so read the whole list.
3. Say No To Nano Ingredients
Look to see if the product contains nano ingredients such as nano-zinc or nano-titanium dioxide. Avoid nano ingredients because of their ability to be absorbed into the skin.
4. Replace As You Need
Going to non-toxic is great, but not everything needs to be replaced. Sometimes it's good to evaluate what you actually use on a day to day basis and start with that.
5. Remember That You Will Find New Favorites!
When switching to natural products, it can be frustrating to not find a favorite product right away. That is going to happen! Thanks to the internet, it is much easier to find products and reviews.